Skip Navigation LinksHome > About Us
  View Products
  View Products
  More Info
Featured product
Available in sizes Xsmall to 3XL
Color: White



at your

local Drug store

About Us

img "Women face many challenges in everyday life - we are single working women, wives, mothers, caregivers, working in and out of our homes - and sometimes we venture in our own businesses. We are the " sandwich generation". I too have faced what to many would consider insurmountable obstacles - being the primary caregiver for four children while caring for my great–grandmother, Hattie Lanier, for seven years. Through it all, I considered myself and my children fortunate to have shared the last years of her life. My great-grand-mother lived to be almost to be 105 years old! My product allowed her to keep her dignity. This unique perspective and experience are the foundation for the design of ForeverFresh."

Tanya R. Allen, President and CEO 

In 1989, Tanya Hill began a journey that would revolutionize the feminine hygiene market in the United States. Having searched the market for a product that would offer more sanitary protection for women, Tanya recognized the need for a new creation. She proceeded to develop and patent the ForeverFresh Disposable Brief, and soon after, a bikini line.

After concluding that women needed a feminine hygiene product to supplement their needs, Tanya Hill developed and patented ForeverFresh Disposable Undergarments and later launched ToddiFresh, a children's line of disposable underwear. Theproduct is currently distributed to schools across the country by School Nurse Supply, MacGill and School Health. This is the third launch of her product and the company is now expanding into the medical markets.  

Prior to re-launching ForeverFresh, Hill was a new business development consultant for Continental Services’ parent company, Infinity & Ovation Yacht Charters. She conceptualized and developed the Summer Cruise Series which continues to be an extremely successful program for the division. 

Tanya is the managing member of AP United LLC (APU).  In September of 2008 APU teamed with Paradies Lagardere (formerly LS Travel Retail). The group owns and operates four retail stores and sixteen food and beverage concepts. The Economist, Michigan Sports, Porsche Design/Hugo Boss and Corsa retail stores, are in the McNamaraTerminal. The North and McNamara terminals feature a mix of local, national and international brands including Cat Cora Taproom, P.F. Chang’s, Long Horn Steak House, Qdoba, Plum Market, Chick-fil-A, Illy Coffee and most recently, AirMargaritaville, Atwater and MOD Pizza. Under Tanya’s leadership passengers now enjoy live music from some of Detroit’s top musicians. 

Hill has received numerous awards and recognition for her entrepreneurial accomplishments. 

ForeverFresh was the only U.S. firm to receive the prestigious "European Disposable and Nonwoven Association Award" in Geneva, Switzerland. Other recognitions include the National Association of Women Business Owners (NAWBO) Top Ten Award, Women of Excellence, and induction in "Who's Who" inaugural edition of Vital Signs: A Tribute to African American Achievement In Healthcare, the Powerful Women of Purpose Award from the Rhonda Walker Foundation and the Esteemed Women of Michigan Award.

Tanya attended the University of Detroit. She is a graduate of the Minority Business Executive Program at Amos Tuck School, Dartmouth College and Leadership Detroit Class XXIII. 

Hill is past president of the National Association of Women Business Owners Greater Detroit Chapter (NAWBO GDC) and is a board member of its foundation, NAWBO Excel. She now serves on NAWBO’s national board, headquartered in Washington DC. Tanya is a current board member of the Detroit Children’s Choir, The Heat and Warmth Fund (THAW), Oakland Schools Education Foundation, and The Warriors Trust Fund - a nonprofit serving combat veterans. Tanya also chairs the organization’s annual 911golf outing.   

Tanya believes that whatever you aspire to do in life is attainable with faith, perseverance and the willingness to continue to learn - never being afraid to think outside the box. She lives life passionately with two credos-"Lift as you climb" and "Live to give".  A sought-after motivational speaker, Hill freely uses her knowledge and life lessons to inspire and mentor those around her.  

Tanya is married to Harold Hill. Together they have six children and one granddaughter. She considers her family her greatest accomplishment.